Dur­ing my near­ly 14-year career as a jour­nal­ist, I received my fair share of pitch­es from pub­lic rela­tions agen­cies that high­light­ed the good aspects of a com­pa­ny, prod­uct or orga­ni­za­tion. Some were help­ful. I craft­ed numer­ous sto­ries sparked by an idea from a pitch or report­ed time­ly news from infor­ma­tion gath­ered from these pro­fes­sion­als; how­ev­er,...Read More