Just like that, it’s over. After months of preparation and 10 activity-filled days with clients, we can finally celebrate a job well done – not just for ourselves and our clients, but for the whole business and creative community in Minnesota. As we reflect on the days leading up to Super Bowl LII, we’re struck by how lucky we are to live in the Bold North, where we’re as warm as we are humble, our hardy spirits can endure sub-zero wind chills with a smile, and we have a local marketing and PR community that stepped up big time to show the rest of the world our creativity. We want to extend a huge thank you and congratulations to the Minnesota Super Bowl Host Committee for coordinating and executing this monumental event. We’re hoping your exhausting days and sleepless nights were worth the amazing spectacle achieved. We know ours were!
From staffing the Fuel Up to Play 60 booth all eight days of the Super Bowl Experience with Midwest Dairy – not to mention the ideation, planning, coordinating booth elements, media relations and social media management – to spreading the word about CRAVE’s Rooftop Ice Lounge & Ice Fishing Experience and Explore Minnesota’s adorable ’Sota Pop exhibit, we were proud to put our skills to work alongside our clients in the midst of one of the highest-profile events Minnesota has ever hosted.
Here are just a few photos that capture our team stretching our strategic communications muscles during the past few weeks.