Bellmont Partners Promotes Michelle Griffith to Senior Director

We’re excit­ed to announce that Bell­mont Part­ners team mem­ber Michelle Grif­fith has been pro­mot­ed to Senior Direc­tor of Pro­fes­sion­al Ser­vices & Pub­lic Affairs. In this role, Michelle will con­tin­ue to lead our Pro­fes­sion­al Ser­vices & Pub­lic Affairs prac­tice group, con­sult­ing on client ini­tia­tives designed to con­vey orga­ni­za­tions’ indus­try thought lead­er­ship, shape pub­lic opin­ion and cat­alyze change.  

Senior Direc­tors at Bell­mont Part­ners also have a dis­tinct inter­nal focus. Michelle’s focus is on Brand & Mar­ket­ing, where she’ll bring her big-pic­ture lens to build upon our own brand posi­tion­ing, mar­ket­ing ini­tia­tives and thought lead­er­ship. We recent­ly spoke with Michelle about her new focus area: 

As you take on this new inter­nal focus on brand and mar­ket­ing, what are you most excit­ed about – espe­cial­ly as the agency cel­e­brates its mile­stone 30th anniver­sary? 

Bell­mont Part­ners has built such a rich lega­cy over the last 30 years. Every year we’re grow­ing and evolv­ing in ways that are so mean­ing­ful to our team and our clients, with­out com­pro­mis­ing the orig­i­nal vision of what Bri­an Bell­mont and oth­ers set out to build. 

We tend to put our clients’ work first, but I’m excit­ed for us to keep telling our own sto­ries and help­ing peo­ple con­tin­ue get­ting to know the incred­i­ble tal­ent and exper­tise with­in our walls. There’s so much mag­ic that’s made here every day.  

How do you see a strong brand influ­enc­ing both our inter­nal cul­ture and oper­a­tions and our client expe­ri­ence? 

As we know, a brand is so much big­ger than a logo or name. It rep­re­sents all of our feel­ings, per­cep­tions and con­nec­tions to com­pa­ny or offer­ing – and that is built and expe­ri­enced both inside and out­side the orga­ni­za­tion. Our cul­ture and our rep­u­ta­tion go hand-in-hand, espe­cial­ly as a pro­fes­sion­al ser­vices orga­ni­za­tion whose offer­ing is our peo­ple, our rela­tion­ships and our exper­tise. We have so much strength to build on in all areas as we keep invest­ing in our team, clients, media part­ners and com­mu­ni­ty. 

Your exper­tise in brand and mar­ket­ing goes beyond Bell­mont Part­ners’ own iden­ti­ty. How do you bring these skills to clients as well?  

No mat­ter how spe­cif­ic our scope is with clients, we can’t help but be invest­ed in their broad­er brand and mar­ket­ing goals, absorb­ing them as if they were our own. We want to under­stand what rela­tion­ships they are ulti­mate­ly try­ing to cre­ate with their audi­ences so that every­thing we do can mean­ing­ful­ly lad­der up to that. It leads us to ask­ing the “what if…” or “have you ever thought about…” ques­tions that clients appre­ci­ate hav­ing us on the line for. You can hire for any tech­ni­cal skill under the sun, but hav­ing a part­ner who tru­ly under­stands and adopts your vision – and even helps you strength­en it – is often what makes our part­ner­ships so rich. Like every rela­tion­ship, so much cen­ters around strong com­mu­ni­ca­tion – and this is exact­ly where we love spend­ing our time and cre­ativ­i­ty. 

Just for fun: If you were to intro­duce a mas­cot for the agency, what would it be?  

Well, I have to say, I don’t think we could ever have one because at least a cou­ple team mem­bers have a healthy fear of mas­cots, and I’m not rul­ing myself off that list.  

But if we did, I think it would have to be some car­i­ca­ture ver­sion of Bri­an Bell­mont. Over the years, our office has seen a life-size cutout of Bri­an, cook­ies made in his like­ness, scam emails try­ing to imper­son­ate him…it just feels like a nat­ur­al pro­gres­sion to next become a mas­cot. 

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We will cer­tain­ly keep that in mind if we ever do intro­duce an agency mas­cot! In the mean­time, please join us in con­grat­u­lat­ing Michelle on her pro­mo­tion to senior direc­tor. We are excit­ed to have her brand and mar­ket­ing exper­tise focused on both Bell­mont Part­ners and our clients!