As Min­neso­ta basks in the after­glow of Super Bowl LII, the mar­ket­ing and com­mu­ni­ca­tions com­mu­ni­ty gath­ered to debrief on all things acti­va­tion at MIMA’s recent event: “How’d we do? Scor­ing Min­neso­ta mar­keters on the big game.” I attend­ed the pan­el with my col­league Jen Bell­mont. As two of the team mem­bers on the ground dur­ing much of...Read More

Just like that, it’s over. After months of prepa­ra­tion and 10 activ­i­ty-filled days with clients, we can final­ly cel­e­brate a job well done – not just for our­selves and our clients, but for the whole busi­ness and cre­ative com­mu­ni­ty in Min­neso­ta. As we reflect on the days lead­ing up to Super Bowl LII, we’re struck...Read More