Month

February 2018
As Minnesota basks in the afterglow of Super Bowl LII, the marketing and communications community gathered to debrief on all things activation at MIMA’s recent event: “How’d we do? Scoring Minnesota marketers on the big game.” I attended the panel with my colleague Jen Bellmont. As two of the team members on the ground during much of...
Read More
Just like that, it’s over. After months of preparation and 10 activity-filled days with clients, we can finally celebrate a job well done – not just for ourselves and our clients, but for the whole business and creative community in Minnesota. As we reflect on the days leading up to Super Bowl LII, we’re struck...
Read More