What the heck is thought lead­er­ship? That’s the top­ic that Shel­li Lis­sick and I tack­led in our “The Trust Fac­tor: Build­ing Brand Author­i­ty in Health­care Through Thought Lead­er­ship” ses­sion at this year’s Min­neso­ta Health Strat­e­gy and Com­mu­ni­ca­tions Net­work (MHSCN) Fall Con­fer­ence. Thought lead­er­ship – defined by Hub­Spot as “A tac­tic con­tent mar­keters use to build...Read More

The way we search for answers on the inter­net is chang­ing fast. AI-pow­ered search is no longer lim­it­ed to tools like Chat­G­PT — it’s now embed­ded in plat­forms like Face­book, Spo­ti­fy and Red­dit, where users increas­ing­ly rely on AI-gen­er­at­ed sum­maries to find cred­i­ble infor­ma­tion. This shift has major impli­ca­tions for how orga­ni­za­tions build and main­tain...Read More

This time of year, trends and pre­dic­tions con­tent is in high demand and can be a gold­mine for your organization’s PR/marketing cam­paigns, exec­u­tive thought lead­er­ship, blog con­tent, social media posts and oth­er com­mu­ni­ca­tions chan­nels. It’s an ide­al time to reflect on key trends that have impact­ed your busi­ness, indus­try and mar­ket activ­i­ty over the past year....Read More

We’ve final­ly reached that time of year when we can dive into cher­ished fall tra­di­tions like pick­ing Min­neso­ta Grown apples, bundling up to watch soc­cer and foot­ball games under the sta­di­um lights, and vis­it­ing some of our favorite leaf peep­ing spots. But did you know that anoth­er Min­neso­ta fall tra­di­tion was start­ed by a group...Read More

Clients and prospec­tive clients often ask us about thought lead­er­ship. Most of the time it’s because they know they should be imple­ment­ing it, but are over­whelmed by the idea and unsure about how or where to start. For­tu­nate­ly, an impact­ful thought lead­er­ship pro­gram doesn’t have to be over­whelm­ing – and, when done well, can be...Read More

In the last few years, we’ve noticed a sig­nif­i­cant increase of exec­u­tives and lead­ers request­ing our assis­tance with LinkedIn – from pol­ish­ing up their pres­ence on the plat­form to devel­op­ing con­tent for them to help engage with their con­nec­tions and fol­low­ers more deeply. LinkedIn, like all social media plat­forms, is con­stant­ly evolv­ing, and we often find...Read More

Our Bell­mont Part­ners team will be the first to say that cre­at­ing a roadmap with clear strat­e­gy and thought­ful devel­op­ment is a cru­cial part of hav­ing a suc­cess­ful com­mu­ni­ca­tions plan. And we also will affirm the need for flex­i­bil­i­ty to adapt and take advan­tage of unique, unfore­seen oppor­tu­ni­ties. Whether that means jump­ing to respond to...Read More

How can you authen­ti­cal­ly engage with deci­sion mak­ers who may be good advo­cates, influ­encers, prospects, part­ners or employ­ees? While it can be a major under­tak­ing, the good news is that pub­lic rela­tions – includ­ing many ini­tia­tives that may already be in the works – can play a major role in build­ing and strength­en­ing relationships. In...Read More