Ted Las­so, Ant-Man and Cam from “Mod­ern Fam­i­ly” walk into a hos­pi­tal. Oh, it’s not the set-up for a joke. It’s the real-life recipe for a high-pro­file event that PR prac­ti­tion­ers can glean plen­ty of lessons from. Since 2010, “Big Slick” has been a one-of-a-kind fundrais­ing event that’s gen­er­at­ed more than $16 mil­lion dol­lars for a...Read More

If you’re in the Twin Cities, you’ve prob­a­bly seen inde­fati­ga­ble entre­pre­neur Teto Wil­son on the air­waves, in mag­a­zines, on bill­boards, or at com­mu­ni­ty events. Through every­thing he does he keeps his North Min­neapo­lis neigh­bors cen­ter stage, and he’s affect­ing real change: He hosts town hall events to fos­ter com­mu­ni­ty con­ver­sa­tions around key top­ics at his...Read More

Your nonprofit’s big anniver­sary is on the hori­zon – how can you max­i­mize the mile­stone so it shines the spot­light on your orga­ni­za­tion while build­ing aware­ness and boost­ing your abil­i­ty to fundraise? Account Super­vi­sor Bri­ana Grue­newald and clients Megan Muske, chief devel­op­ment offi­cer, Sec­ond Har­vest Heart­land; and Dana Nel­son, prin­ci­pal and founder, DCN Strate­gies, shared their...Read More

Fea­tured Pho­to Cour­tesy Becky Church Photography As COVID restric­tions are lift­ed and peo­ple begin to gath­er again, we want­ed to reflect on the whirl­wind of the past 16 months – specif­i­cal­ly when it comes to events. What did we learn? How will this affect events mov­ing forward? We posed those ques­tions and more to three of...Read More

As we approach anoth­er sum­mer of events, we took time to reflect on our recent work help­ing pro­mote a soon-to-be icon­ic Min­neso­ta event, Word­play. We part­nered with The Loft Lit­er­ary Cen­ter to help tell the sto­ry of the inau­gur­al “par­ty for books” that brought more than 10,000 peo­ple down­town Min­neapo­lis through­out the week­end of May...Read More