What the heck is thought lead­er­ship? That’s the top­ic that Shel­li Lis­sick and I tack­led in our “The Trust Fac­tor: Build­ing Brand Author­i­ty in Health­care Through Thought Lead­er­ship” ses­sion at this year’s Min­neso­ta Health Strat­e­gy and Com­mu­ni­ca­tions Net­work (MHSCN) Fall Con­fer­ence. Thought lead­er­ship – defined by Hub­Spot as “A tac­tic con­tent mar­keters use to build...Read More

The way we search for answers on the inter­net is chang­ing fast. AI-pow­ered search is no longer lim­it­ed to tools like Chat­G­PT — it’s now embed­ded in plat­forms like Face­book, Spo­ti­fy and Red­dit, where users increas­ing­ly rely on AI-gen­er­at­ed sum­maries to find cred­i­ble infor­ma­tion. This shift has major impli­ca­tions for how orga­ni­za­tions build and main­tain...Read More

What can’t Chris Rupp do? Good ques­tion. Not only is he the vice pres­i­dent of glob­al mar­ket­ing and com­mer­cial oper­a­tions for NAMSA, a world author­i­ty in med­ical device and in vit­ro diag­nos­tics preclinical/clinical research, bio­log­i­cal safe­ty test­ing and reg­u­la­to­ry com­pli­ance, but he’s also a hus­band, dad to three kids, a com­pet­i­tive mas­ters swim­mer – and...Read More

We’re thrilled to share that Mic­ah Car­roll, a Bell­mont Part­ners account exec­u­tive, has been named a Ris­ing Young Pro­fes­sion­al by Finance & Com­merce. This pro­gram rec­og­nizes pro­fes­sion­als with eight years or less of indus­try expe­ri­ence who have “demon­strat­ed lead­er­ship, con­tributed to their com­mu­ni­ty and suc­cess­ful­ly achieved pos­i­tive out­comes ear­ly in their career,” a descrip­tion that...Read More

Next up in our MedTech Mas­ters Q&A series is Edi­tor in Chief, Life Sci­ences for Mass­De­vice and Med­ical Design & Out­sourc­ing, Chris New­mark­er! A tal­ent­ed jour­nal­ist, we’ve long-admired Chris’ work and in fact, he actu­al­ly par­tic­i­pat­ed in a pan­el event we host­ed a num­ber of years ago with health and medtech media mem­bers! We’re very...Read More

MedTech Mas­ters Q&A is baaaaaack! And we couldn’t be more excit­ed to kick off our fall series with medtech mover and shak­er Kylle Jor­dan, busi­ness devel­op­ment man­ag­er at Des­ti­na­tion Med­ical Cen­ter. Her 15-year career is packed with expe­ri­ence lead­ing inter­na­tion­al affairs and eco­nom­ic devel­op­ment ini­tia­tives in the medtech indus­try. This year, Min­neapo­lis-St. Paul Busi­ness Jour­nal...Read More

As you’re cre­at­ing con­tent and eval­u­at­ing your exist­ing con­tent for this new AI-focused search envi­ron­ment, do you know what you’re focus­ing on to influ­ence AI search results in your favor? In my last post, I dug into all the ways that brand mes­sag­ing has changed in our AI-dom­i­nat­ed world. The three big fac­tors, or “notes,”...Read More

Imag­ine for a sec­ond that you’re in a crowd­ed con­cert hall with hun­dreds of musi­cians all play­ing dif­fer­ent songs simultaneously—the noise is over­whelm­ing, and no sin­gle melody stands out above the chaos. A brand with­out con­sis­tent mes­sag­ing is like a musi­cian who keeps switch­ing instru­ments and gen­res in the mid­dle of their per­for­mance, con­fus­ing the...Read More

Over the past few years, our team has wit­nessed a renewed invest­ment in out­door green spaces, with the hor­ti­cul­ture indus­try expe­ri­enc­ing a notable boom. Trade shows are gain­ing momen­tum across the board, and the ener­gy is already build­ing toward a big year in 2026.  We recent­ly sat down with Kath­leen Hen­nessy, Vice Pres­i­dent at Bell­mont...Read More

Octo­ber is Man­u­fac­tur­ing Month in Min­neso­ta, a time to cel­e­brate the peo­ple, com­pa­nies and inno­va­tions that pow­er one of the state’s most vital indus­tries. From pre­ci­sion machin­ing and food pro­duc­tion to advanced tech­nolo­gies and med­ical devices, man­u­fac­tur­ing plays a crit­i­cal role in our econ­o­my and com­mu­ni­ties.  At Bell­mont Part­ners, we’re proud to sup­port the Cen­tral...Read More