The past year and half have kept mar­keters and com­mu­ni­ca­tions pro­fes­sion­als on their toes. We’ve used or heard the “piv­ot” word ad nau­se­am. From our van­tage point, we’ve been impressed at the ways our clients and peers have adapt­ed, and seem­ing­ly not missed a beat in reach­ing and engag­ing their audi­ences, even using new chan­nels...Read More

A brand is an ecosys­tem. It’s the sum of many parts – both tan­gi­ble and intan­gi­ble – work­ing togeth­er to cre­ate a clear, cohe­sive expe­ri­ence for your audi­ence. It’s impor­tant to estab­lish the expe­ri­ence you want to con­vey and work back­wards to ensure that what you’re show­ing and what you’re say­ing aligns. Whether you’re estab­lish­ing a...Read More

As the job mar­ket is spring­ing back to life and com­mu­ni­ca­tions tal­ent becomes hard­er to find, now may be the per­fect time to con­sid­er cre­at­ing or max­i­miz­ing a hybrid com­mu­ni­ca­tions team that blends in-house and out­sourced experts to get the job done. The Inter­na­tion­al Asso­ci­a­tion of Busi­ness Com­mu­ni­ca­tors (IABC) Min­neso­ta chap­ter recent­ly host­ed a pro­fes­sion­al...Read More

Recent­ly, I had the oppor­tu­ni­ty to attend the Ragan Con­tent Mar­ket­ing Con­fer­ence in the heart of Sil­i­con Val­ley and left with sev­er­al take­aways about brand jour­nal­ism and con­tent mar­ket­ing that we’ll be putting to work for our clients in the future. Brand jour­nal­ism is a buzzy term that you may have seen thrown around in com­mu­ni­ca­tions...Read More