A brand is an ecosys­tem. It’s the sum of many parts – both tan­gi­ble and intan­gi­ble – work­ing togeth­er to cre­ate a clear, cohe­sive expe­ri­ence for your audi­ence. It’s impor­tant to estab­lish the expe­ri­ence you want to con­vey and work back­wards to ensure that what you’re show­ing and what you’re say­ing aligns. Whether you’re estab­lish­ing a...Read More

Our client, Jill Wei­de­mann-West, CEO of Peo­ple Incor­po­rat­ed Men­tal Health Ser­vices, said it best last year in a Min­nPost arti­cle dur­ing Sui­cide Pre­ven­tion Aware­ness Month, “The fear and iso­la­tion of COVID, the dis­rup­tion to our busi­ness­es, fam­i­lies, chil­dren and edu­ca­tion­al sys­tems, and, of course, the unrest and trau­ma so present in our com­mu­ni­ties has pushed...Read More

One of my favorite things about work­ing at an agency is the vari­ety – from the amount and type of clients I get to work with on a week­ly basis, to the range of skills I get to flex. One day I can be coor­di­nat­ing sto­ries about a university’s inno­v­a­tive pro­gram with local media and...Read More

Non­prof­it com­mu­ni­ca­tions is about words. Devel­op­ment is about num­bers. The teams from each are from dif­fer­ent worlds and speak dif­fer­ent lan­guages, right? Maybe; but they’re strongest and most effec­tive when every­thing is aligned. Bell­mont Part­ners strate­gic part­ner Mo Cahill and I had the hon­or of pre­sent­ing a break­out ses­sion at the Min­neso­ta Coun­cil of Non­prof­its’ (MCN)...Read More

Announc­ing a change in C‑level lead­er­ship is so much more than pub­lish­ing a quick tweet or blog post – espe­cial­ly when it’s the CEO of one of the nation’s largest hunger relief orga­ni­za­tions. We worked with Sec­ond Har­vest Heart­land for the past six-plus months to devel­op a plan that launched in June when Rob Zeaske...Read More

This fall, we’re sup­port­ing client Sec­ond Har­vest Heart­land in launch­ing “Fill Anoth­er Table,” a local cam­paign to raise aware­ness of hunger and help end it local­ly – and we’ve been col­lab­o­rat­ing on every­thing from strat­e­gy to graph­ic design to media rela­tions (did you see us on WCCO this morning?!). With an orange fork as the icon...Read More