Dur­ing my near­ly 14-year career as a jour­nal­ist, I received my fair share of pitch­es from pub­lic rela­tions agen­cies that high­light­ed the good aspects of a com­pa­ny, prod­uct or orga­ni­za­tion. Some were help­ful. I craft­ed numer­ous sto­ries sparked by an idea from a pitch or report­ed time­ly news from infor­ma­tion gath­ered from these pro­fes­sion­als; how­ev­er,...Read More

How many times have you watched or read a news sto­ry and laughed, teared up or were inspired to act or learn more? Chances are, that sto­ry fea­tured a per­son you con­nect­ed with. Or, in my case, some­times, a dog. When we start work­ing with a client, and through­out our part­ner­ship, we try to look for...Read More

When each day is con­stant­ly full of break­ing news, and cir­cum­stances around the world – both big and small – seem to always be in flux, how do you max­i­mize your media rela­tions efforts and cut through the noise? We’ve put togeth­er four ele­ments from our strate­gic approach that help us con­nect with jour­nal­ists, share...Read More

As we mark one year since the start of the pan­dem­ic – and a very event­ful news year – we want­ed to take time to reflect on what has changed and what has remained the same when it comes to jour­nal­ism and media rela­tions. We reached out to some friends in the media – WCCO-TV...Read More

Now that the 2018 Min­neso­ta State Fair is behind us, and we’ve rest­ed our feet and caught up on some sleep, we took time to reflect on 12 days filled with ban­ner media cov­er­age for our clients at the big event – Mid­west Dairy and Min­neso­ta Wine Country. Our team worked with media from every cor­ner...Read More