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Lessons
Ted Las­so, Ant-Man and Cam from “Mod­ern Fam­i­ly” walk into a hos­pi­tal. Oh, it’s not the set-up for a joke. It’s the real-life recipe for a high-pro­file event that PR prac­ti­tion­ers can glean plen­ty of lessons from. Since 2010, “Big Slick” has been a one-of-a-kind fundrais­ing event that’s gen­er­at­ed more than $16 mil­lion dol­lars for a...
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