Did you know that Min­neso­ta is home to essen­tial­ly the “Ama­zon” of elec­tron­ic com­po­nents – those pieces and parts that make up the tech­nol­o­gy in your cell phone, lap­top, car, smart home devices and more? DigiKey is the glob­al leader in the cut­ting-edge com­merce dis­tri­b­u­tion of elec­tron­ic com­po­nents and automa­tion prod­ucts, and they are locat­ed...Read More

In a time when dis­trust is the default, and con­sumers’ BS meters are astute, how can your com­pa­ny build trust? Peo­ple. With lim­it­ed per­son­al inter­ac­tions the past two years, tap­ping into that crav­ing for human con­nec­tion is a way to authen­ti­cal­ly tell your sto­ries while build­ing trust with your con­sumers. And, who bet­ter to speak...Read More

As we approach Earth Day, our team has a lot we could and want to say about sus­tain­abil­i­ty. But we had to check our­selves recent­ly, as we often do with our clients, ask­ing things like: What is our role in this con­ver­sa­tion? What’s appro­pri­ate for us to say? Why would our audi­ence care to hear...Read More

A brand is an ecosys­tem. It’s the sum of many parts – both tan­gi­ble and intan­gi­ble – work­ing togeth­er to cre­ate a clear, cohe­sive expe­ri­ence for your audi­ence. It’s impor­tant to estab­lish the expe­ri­ence you want to con­vey and work back­wards to ensure that what you’re show­ing and what you’re say­ing aligns. Whether you’re estab­lish­ing a...Read More