The past year and half have kept mar­keters and com­mu­ni­ca­tions pro­fes­sion­als on their toes. We’ve used or heard the “piv­ot” word ad nau­se­am. From our van­tage point, we’ve been impressed at the ways our clients and peers have adapt­ed, and seem­ing­ly not missed a beat in reach­ing and engag­ing their audi­ences, even using new chan­nels...Read More

With stay-at-home orders, trav­el bans and social dis­tanc­ing guide­lines in place, it’s no sur­prise that the tourism and event indus­try took a hit dur­ing the pan­dem­ic. As we’ve come to see over the last 18 months, the pro­fes­sion­als in this space are noth­ing if not resilient, cre­ative and hard­work­ing. And their efforts are pay­ing off,...Read More

A brand is an ecosys­tem. It’s the sum of many parts – both tan­gi­ble and intan­gi­ble – work­ing togeth­er to cre­ate a clear, cohe­sive expe­ri­ence for your audi­ence. It’s impor­tant to estab­lish the expe­ri­ence you want to con­vey and work back­wards to ensure that what you’re show­ing and what you’re say­ing aligns. Whether you’re estab­lish­ing a...Read More

Scroll through LinkedIn or flip open any busi­ness mag­a­zine and it seems like the cor­po­rate world col­lec­tive­ly just dis­cov­ered a brand-new con­cept: Empathy. And it’s no won­der: If ever there was a time for lead­ers to flex their emo­tion­al-intel­li­gence mus­cles and try to under­stand what their col­leagues, cus­tomers and com­mu­ni­ties are going through, it’s now. Peo­ple are...Read More

Our Bell­mont Part­ners team will be the first to say that cre­at­ing a roadmap with clear strat­e­gy and thought­ful devel­op­ment is a cru­cial part of hav­ing a suc­cess­ful com­mu­ni­ca­tions plan. And we also will affirm the need for flex­i­bil­i­ty to adapt and take advan­tage of unique, unfore­seen oppor­tu­ni­ties. Whether that means jump­ing to respond to...Read More

Nav­i­gat­ing health­care is com­plex, and per­haps nev­er more intim­i­dat­ing or bur­den­some than the past cou­ple of years. The COVID-19 pan­dem­ic has swept the world with tragedy and immense pres­sure on our health­care sys­tems; men­tal health chal­lenges and ill­ness­es are on the rise; and the cost and com­plex­i­ty of nav­i­gat­ing the many options indi­vid­u­als and fam­i­lies...Read More

Recent­ly I took a look at PR role mod­els in pop cul­ture and came up fair­ly emp­ty. Yes, there were a few exag­ger­at­ed char­ac­ters like Saman­tha Jones from “Sex and the City.” But if they didn’t exact­ly spark a rush of peo­ple apply­ing for PR jobs, who did? The like­ly answer: fic­tion­al jour­nal­ists. In the 70s,...Read More

As Bell­mont Part­ners cel­e­brates 25 years, a core pri­or­i­ty as the agency’s grown has been to cul­ti­vate an orga­ni­za­tion that focus­es on empow­er­ing employ­ees and sup­port­ing one anoth­er to become bet­ter pro­fes­sion­als. Recent­ly, we were hon­ored to be named one of Min­neapo­lis-St. Paul Busi­ness Journal’s Best Places to Work – for the fourth time –...Read More

If there was ever a career rep­re­sent­ed on TV that needs some PR, it’s PR. The small screen is over­flow­ing with cops, doc­tors and lawyers. And espe­cial­ly dur­ing many cur­rent PR prac­ti­tion­ers’ for­ma­tive years – in the 70s, 80s, and 90s – sit-coms and dra­mas fea­tured a vari­ety of well-defined careers for all sorts of icon­ic...Read More

When each day is con­stant­ly full of break­ing news, and cir­cum­stances around the world – both big and small – seem to always be in flux, how do you max­i­mize your media rela­tions efforts and cut through the noise? We’ve put togeth­er four ele­ments from our strate­gic approach that help us con­nect with jour­nal­ists, share...Read More