While the plan­ner in me loves a thought­ful­ly craft­ed earned media cam­paign, with orga­nized plan­ning and plen­ty of time to pre­pare, in real­i­ty, we don’t always have the lux­u­ry of time to dili­gent­ly get all our ducks in a row. Some­times, to max­i­mize an oppor­tu­ni­ty, all this strate­giz­ing needs to be con­densed into a short...Read More