Ted Lasso, Ant-Man and Cam from “Modern Family” walk into a hospital. Oh, it’s not the set-up for a joke. It’s the real-life recipe for a high-profile event that PR practitioners can glean plenty of lessons from. Since 2010, “Big Slick” has been a one-of-a-kind fundraising event that’s generated more than $16 million dollars for a...Read More
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