We live in an era of social media scrolling, and noth­ing can grab your atten­tion bet­ter than a com­pelling pho­to­graph. As a for­mer jour­nal­ist, and for the last 15 years a still pho­tog­ra­ph­er, I’ve learned how impor­tant it is to think strate­gi­cal­ly about pho­tog­ra­phy and how images are used in the mar­ket­ing of your busi­ness....Read More

As we approach Earth Day, our team has a lot we could and want to say about sus­tain­abil­i­ty. But we had to check our­selves recent­ly, as we often do with our clients, ask­ing things like: What is our role in this con­ver­sa­tion? What’s appro­pri­ate for us to say? Why would our audi­ence care to hear...Read More

Clients and prospec­tive clients often ask us about thought lead­er­ship. Most of the time it’s because they know they should be imple­ment­ing it, but are over­whelmed by the idea and unsure about how or where to start. For­tu­nate­ly, an impact­ful thought lead­er­ship pro­gram doesn’t have to be over­whelm­ing – and, when done well, can be...Read More

In the last few years, we’ve noticed a sig­nif­i­cant increase of exec­u­tives and lead­ers request­ing our assis­tance with LinkedIn – from pol­ish­ing up their pres­ence on the plat­form to devel­op­ing con­tent for them to help engage with their con­nec­tions and fol­low­ers more deeply. LinkedIn, like all social media plat­forms, is con­stant­ly evolv­ing, and we often find...Read More

As we round out anoth­er year, it’s the per­fect time to reflect on our suc­cess­es of the past year, the oppor­tu­ni­ties ahead and what we’ve learned over the past 12 months when it comes to the ways in which we help our clients com­mu­ni­cate with their stakeholders. With 2022 plan­ning in full swing, we’ve asked...Read More

The past year and half have kept mar­keters and com­mu­ni­ca­tions pro­fes­sion­als on their toes. We’ve used or heard the “piv­ot” word ad nau­se­am. From our van­tage point, we’ve been impressed at the ways our clients and peers have adapt­ed, and seem­ing­ly not missed a beat in reach­ing and engag­ing their audi­ences, even using new chan­nels...Read More

A brand is an ecosys­tem. It’s the sum of many parts – both tan­gi­ble and intan­gi­ble – work­ing togeth­er to cre­ate a clear, cohe­sive expe­ri­ence for your audi­ence. It’s impor­tant to estab­lish the expe­ri­ence you want to con­vey and work back­wards to ensure that what you’re show­ing and what you’re say­ing aligns. Whether you’re estab­lish­ing a...Read More

As the job mar­ket is spring­ing back to life and com­mu­ni­ca­tions tal­ent becomes hard­er to find, now may be the per­fect time to con­sid­er cre­at­ing or max­i­miz­ing a hybrid com­mu­ni­ca­tions team that blends in-house and out­sourced experts to get the job done. The Inter­na­tion­al Asso­ci­a­tion of Busi­ness Com­mu­ni­ca­tors (IABC) Min­neso­ta chap­ter recent­ly host­ed a pro­fes­sion­al...Read More

Recent­ly, I had the oppor­tu­ni­ty to attend the Ragan Con­tent Mar­ket­ing Con­fer­ence in the heart of Sil­i­con Val­ley and left with sev­er­al take­aways about brand jour­nal­ism and con­tent mar­ket­ing that we’ll be putting to work for our clients in the future. Brand jour­nal­ism is a buzzy term that you may have seen thrown around in com­mu­ni­ca­tions...Read More