If giv­en an hour, peo­ple can typ­i­cal­ly weave their way toward hit­ting most of their brand’s key mes­sages. It gets a lot hard­er when there’s only space for a cou­ple sen­tences on a web page, or if you have just a few min­utes with a jour­nal­ist, poten­tial client or investor. There can be so much...Read More

A brand is an ecosys­tem. It’s the sum of many parts – both tan­gi­ble and intan­gi­ble – work­ing togeth­er to cre­ate a clear, cohe­sive expe­ri­ence for your audi­ence. It’s impor­tant to estab­lish the expe­ri­ence you want to con­vey and work back­wards to ensure that what you’re show­ing and what you’re say­ing aligns. Whether you’re estab­lish­ing a...Read More