Bellmont Partners, Second Harvest Heartland Share Nonprofit-Anniversary Expertise

Your nonprofit’s big anniver­sary is on the hori­zon – how can you max­i­mize the mile­stone so it shines the spot­light on your orga­ni­za­tion while build­ing aware­ness and boost­ing your abil­i­ty to fundraise?

Account Super­vi­sor Bri­ana Grue­newald and clients Megan Muske, chief devel­op­ment offi­cer, Sec­ond Har­vest Heart­land; and Dana Nel­son, prin­ci­pal and founder, DCN Strate­gies, shared their exper­tise on the sub­ject yes­ter­day by pre­sent­ing at this year’s #ACTcon21, orga­nized by Min­neso­ta Coun­cil of Non­prof­its.

Bri­ana, Megan and Dana pro­vid­ed tips and ideas to get the most out of non­prof­it mile­stone anniver­saries, includ­ing a recent project they close­ly col­lab­o­rat­ed on: the one-year com­mem­o­ra­tion of Sec­ond Har­vest Heartland’s Min­neso­ta Cen­tral Kitchen ear­li­er this year. The cam­paign used an inte­grat­ed approach, includ­ing a donor match, rela­tion­ship build­ing, earned media, influ­encer engage­ment and dig­i­tal mar­ket­ing to raise more than $700,000 for this impor­tant resource. Min­neso­ta Cen­tral Kitchen har­ness­es the pow­er of the food bank to bring nutri­tious, pre­pared meals to com­mu­ni­ties fac­ing the biggest meals gap.

For more details, check out these six tips to max­i­mize non­prof­it mile­stone anniver­saries, or get in touch. Our Non­prof­it Prac­tice Group would be hap­py to dis­cuss how we can help lever­age com­mu­ni­ca­tions to start a larg­er con­ver­sa­tion about who you are, what you do and why.

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