Q&A with Bellmont Partners’ New Account Strategist, Stacey Robertson

With years of expe­ri­ence across a wide vari­ety of com­mu­ni­ca­tions dis­ci­plines, Stacey Robert­son is a wel­come addi­tion to the Bell­mont Part­ners team! As an account strate­gist, Stacey is already putting her sig­nif­i­cant jour­nal­ism, brand, writ­ing and client-ser­vice exper­tise to work for clients across the agency.

We sat down with Stacey to learn a bit more about her back­ground and what dri­ves her both pro­fes­sion­al­ly and per­son­al­ly. 

You’ve been a TV reporter and pro­duc­er, writer, mar­ket­ing direc­tor and co-own­er of a small brand agency. What is it about those jobs that res­onates with you?

I have always enjoyed new chal­lenges, espe­cial­ly in my career. I sup­pose that’s why I’m drawn to writ­ing – one is con­stant­ly hon­ing the craft. But there is some­thing intrigu­ing to me about pair­ing writ­ten words with com­pelling visu­als. In tele­vi­sion news, that’s very clear­ly done. In mar­ket­ing, you can real­ly be strate­gic, clever and even play­ful when lever­ag­ing that com­bi­na­tion. It makes every work­day a fun challenge.

What is it about Bell­mont Part­ners that drew you to the agency?

I was first intro­duced to Bell­mont Part­ners when I tran­si­tioned a client from my brand agency to the BP team. The sin­cer­i­ty and exper­tise of those touch­points made a great impres­sion. A few months lat­er, I was look­ing for my next pro­fes­sion­al endeav­or and recon­nect­ed with BP. It was very appar­ent that lead­er­ship is engaged, sup­port­ive and trans­par­ent, which is impor­tant to me. It’s no sur­prise that Bell­mont Part­ners has been named one of the Best Places to Work in the Twin Cities four years in a row!

Your Clifton Strengths are Strate­gic, Com­mu­ni­ca­tion, Achiev­er, Arranger and Woo. How do those aspects of your per­son­al­i­ty dri­ve what you do professionally?

I love Strengths­Find­er! Most of my top strengths are action-ori­ent­ed, which very much describes me and how I work. My “Strate­gic” and “Arranger” qual­i­ties help me to be orga­nized and effi­cient while plot­ting the best path for­ward on a project. With my “Com­mu­ni­ca­tion” strength, I strive for clar­i­ty and under­stand­ing for all par­ties involved. As an “Achiev­er” I have a strong work eth­ic and enjoy the sat­is­fac­tion of a job well done. And my “Woo” is my extro­vert shin­ing through. I’m very excit­ed to add these strengths and my skillset to the team at Bell­mont Partners.

Which aspects of PR and mar­ket­ing do you want to learn even more about?

Div­ing into ana­lyt­ics is going to be a lot of fun. At many of my pre­vi­ous posi­tions, it was a grass­roots effort to mon­i­tor and ana­lyze the effec­tive­ness of a cam­paign. Here at Bell­mont Part­ners, we have team mem­bers who are experts at this plus access to amaz­ing tools to sup­port the effort.

When you’re not work­ing, we hear you love to hit the slopes. Can you tell us about how big a role ski­ing has played in your life?

I start­ed ski­ing recre­ation­al­ly at 7 years old and joined my high school alpine ski team in 10^th grade. Some­thing clicked for me in the sport, and I became a com­pet­i­tive ath­lete. I con­tin­ued rac­ing in col­lege at the Uni­ver­si­ty of Min­neso­ta, where our women’s team qual­i­fied for the USCSA Nation­al Cham­pi­onship all four years. After grad­u­a­tion I ven­tured west to be a ski bum in Vail, Col­orado, where I met my now hus­band – also an avid ski­er. We’ve since had two kids who are both named after ski hills, Vail and Brighton, and our bea­gle mix pup is named after Amer­i­can Olympic Gold Medal­ist Mikaela Shiffrin. We call her Mikaela SNIFFrin. As they say, “it’s not just a sport – it’s a lifestyle!”