If you’re in the Twin Cities, you’ve probably seen indefatigable entrepreneur Teto Wilson on the airwaves, in magazines, on billboards, or at community events. Through everything he does he keeps his North Minneapolis neighbors center stage, and he’s affecting real change: He hosts town hall events to foster community conversations around key topics at his iconic West Broadway barbershop, created a college scholarship program for area students and worked closely with the MN Dept. of Health to educate people about the benefits of COVID vaccinations.
And now Teto and several other community and business leaders, including Brittany Clausen and LaTasha Sims, are creating Live Your Healthy Lyfe – an event by the Northside community for the Northside community. The summer block party is designed to draw as many as 2,500 people to the area while providing Black residents with additional accessibility to and awareness of health services as they fight the stigma around addressing health-related concerns due to systemic racism.
We first met Teto through our work with the Minority Business Growth Alliance, and when he told us about the idea he was working on, we jumped on board. Our agency continues to focus on devoting more resources and attention to diversity, inclusion and equity efforts, and we’re working to amplify the meaningful work BIPOC business owners are doing in our community, including providing pro bono communications support for this important event. Sponsors include Children’s Minnesota, North Memorial Health, PrairieCare, LifeSource, Twin Cities Habitat for Humanity, Arubah Emotional Health Services, and others. There’s still time to join these great organizations and become a sponsor if you’re interested in being a part of the inaugural event.
Live Your Healthy Lyfe will take place on Saturday, August 20, 2022, from 10 a.m. to 5 p.m., on West Broadway Ave. in North Minneapolis, between Penn Ave. and Logan Ave. The event will feature guided community conversations, healthcare screenings and vaccinations, mental health consultations, a variety of Black-owned vendors, art activities and music, all to empower the Black community and help elevate the quality of life for residents through mental, physical and spiritual wellness, education and activity offerings.
Teto says it best: “It’s going to be a block party that not only feeds people’s bodies and minds, but their souls, as well.”
We’re honored to be a part of it.