What the heck is thought lead­er­ship? That’s the top­ic that Shel­li Lis­sick and I tack­led in our “The Trust Fac­tor: Build­ing Brand Author­i­ty in Health­care Through Thought Lead­er­ship” ses­sion at this year’s Min­neso­ta Health Strat­e­gy and Com­mu­ni­ca­tions Net­work (MHSCN) Fall Con­fer­ence. Thought lead­er­ship – defined by Hub­Spot as “A tac­tic con­tent mar­keters use to build...Read More