What the heck is thought lead­er­ship? That’s the top­ic that Shel­li Lis­sick and I tack­led in our “The Trust Fac­tor: Build­ing Brand Author­i­ty in Health­care Through Thought Lead­er­ship” ses­sion at this year’s Min­neso­ta Health Strat­e­gy and Com­mu­ni­ca­tions Net­work (MHSCN) Fall Con­fer­ence. Thought lead­er­ship – defined by Hub­Spot as “A tac­tic con­tent mar­keters use to build...Read More

The way we search for answers on the inter­net is chang­ing fast. AI-pow­ered search is no longer lim­it­ed to tools like Chat­G­PT — it’s now embed­ded in plat­forms like Face­book, Spo­ti­fy and Red­dit, where users increas­ing­ly rely on AI-gen­er­at­ed sum­maries to find cred­i­ble infor­ma­tion. This shift has major impli­ca­tions for how orga­ni­za­tions build and main­tain...Read More

What can’t Chris Rupp do? Good ques­tion. Not only is he the vice pres­i­dent of glob­al mar­ket­ing and com­mer­cial oper­a­tions for NAMSA, a world author­i­ty in med­ical device and in vit­ro diag­nos­tics preclinical/clinical research, bio­log­i­cal safe­ty test­ing and reg­u­la­to­ry com­pli­ance, but he’s also a hus­band, dad to three kids, a com­pet­i­tive mas­ters swim­mer – and...Read More

We’re thrilled to share that Mic­ah Car­roll, a Bell­mont Part­ners account exec­u­tive, has been named a Ris­ing Young Pro­fes­sion­al by Finance & Com­merce. This pro­gram rec­og­nizes pro­fes­sion­als with eight years or less of indus­try expe­ri­ence who have “demon­strat­ed lead­er­ship, con­tributed to their com­mu­ni­ty and suc­cess­ful­ly achieved pos­i­tive out­comes ear­ly in their career,” a descrip­tion that...Read More

Next up in our MedTech Mas­ters Q&A series is Edi­tor in Chief, Life Sci­ences for Mass­De­vice and Med­ical Design & Out­sourc­ing, Chris New­mark­er! A tal­ent­ed jour­nal­ist, we’ve long-admired Chris’ work and in fact, he actu­al­ly par­tic­i­pat­ed in a pan­el event we host­ed a num­ber of years ago with health and medtech media mem­bers! We’re very...Read More