As you’re cre­at­ing con­tent and eval­u­at­ing your exist­ing con­tent for this new AI-focused search envi­ron­ment, do you know what you’re focus­ing on to influ­ence AI search results in your favor? In my last post, I dug into all the ways that brand mes­sag­ing has changed in our AI-dom­i­nat­ed world. The three big fac­tors, or “notes,”...Read More

Imag­ine for a sec­ond that you’re in a crowd­ed con­cert hall with hun­dreds of musi­cians all play­ing dif­fer­ent songs simultaneously—the noise is over­whelm­ing, and no sin­gle melody stands out above the chaos. A brand with­out con­sis­tent mes­sag­ing is like a musi­cian who keeps switch­ing instru­ments and gen­res in the mid­dle of their per­for­mance, con­fus­ing the...Read More