Good­bye (and in many ways, good rid­dance!) to 2020 – and hel­lo, 2021! The chal­lenges that came our way in 2020 may have cre­at­ed some chaos and con­fu­sion, but they also pro­vid­ed oppor­tu­ni­ties and shed light on areas that could use fine-tuning. The start of a new year is the per­fect time to take a...Read More

The COVID-19 pan­dem­ic and result­ing media fur­loughs have forced many orga­ni­za­tions to rethink their earned media strate­gies over the last few months – cre­at­ing the oppor­tu­ni­ty to review exist­ing strate­gies and tac­tics. As Bell­mont Part­ners’ Data + Insights Lead, I would love to sug­gest using this time to ana­lyze and update how your orga­ni­za­tion is...Read More