What the heck is thought lead­er­ship? That’s the top­ic that Shel­li Lis­sick and I tack­led in our “The Trust Fac­tor: Build­ing Brand Author­i­ty in Health­care Through Thought Lead­er­ship” ses­sion at this year’s Min­neso­ta Health Strat­e­gy and Com­mu­ni­ca­tions Net­work (MHSCN) Fall Con­fer­ence. Thought lead­er­ship – defined by Hub­Spot as “A tac­tic con­tent mar­keters use to build...Read More

I’ve only been part of The Min­neso­ta Health Strat­e­gy and Com­mu­ni­ca­tions Net­work (MHSCN) board of direc­tors for a few months and it’s already been an incred­i­bly pos­i­tive expe­ri­ence. I’m excit­ed to play a role in exe­cut­ing on the organization’s strate­gic direc­tion mov­ing for­ward – with the goals of expand­ing the offer­ings in edu­ca­tion, net­work­ing, pro­fes­sion­al...Read More