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Q&A with Bellmont Partners’ New Content Marketing Strategist, Maddie Michaud

One of our newest addi­tions to the Bell­mont Part­ners team, Mad­die Michaud joined us right before the hol­i­days and has been hit­ting the ground run­ning get­ting inte­grat­ed on sev­er­al of our tech­nol­o­gy & man­u­fac­tur­ing prac­tice clients, as well as sev­er­al inter­nal com­mit­tees like our DE&I com­mit­tee and our agency mar­ket­ing team.

We sat down with Mad­die to learn more about her back­ground and inter­ests, and see how she’s set­tling in after her first few weeks at Bell­mont. We hope you enjoy get­ting to know Mad­die, too!

You have a broad back­ground in mar­ket­ing, com­mu­ni­ca­tions and con­tent devel­op­ment. What do you like about the field of communications?

I’ve always been a sto­ry­teller and I love being able to do that for busi­ness­es and using com­mu­ni­ca­tion to help them show­case their brand and con­nect with their cus­tomers. It’s an immense field so there’s always some­thing to learn and ways to improve, which is huge­ly ener­giz­ing to me.

Most of all, mar­ket­ing (when done right) is an act of ser­vice to both the client and their cus­tomers. I love being able to be a part of mak­ing people’s lives eas­i­er and their dreams come true. It’s an enor­mous respon­si­bil­i­ty to be trust­ed to help grow a brand and I’m hon­ored to be a part of the process.

You’re join­ing the Bell­mont Part­ners Tech­nol­o­gy & Man­u­fac­tur­ing prac­tice group. What is appeal­ing to you about work­ing with clients in the tech and man­u­fac­tur­ing space?

Man­u­fac­tur­ers and tech experts always teach me some­thing new and it feels like get­ting to have a sneak peek at the future and the com­plex prob­lems that they solve are always fas­ci­nat­ing to learn about. Plus, I get to do a bit of “trans­la­tion” work to make high­ly tech­ni­cal exper­tise appeal­ing to broad­er audi­ences, which is always fun. I have a back­ground in grow­ing brands that have mul­ti­ple, vast­ly dif­fer­ent audi­ence types, and I real­ly enjoy the unique chal­lenge that presents.

What is it about Bell­mont Part­ners that drew you to the agency?

The peo­ple! I want­ed to work with a bunch of com­mu­ni­ca­tion nerds who would be hap­py to talk with me for hours on end about the lat­est ad dra­ma, or the mer­its of the Oxford com­ma. But it isn’t just the lev­el of exper­tise that drew me to Bell­mont, it’s the heart behind it. Every­one here tru­ly wants to go above and beyond for every client, on every project, and that’s the kind of team I’ve always dreamed of joining.

Which aspects of pub­lic rela­tions and agency life are you excit­ed to learn more about? 

I’m real­ly excit­ed to learn more about PR, pitch­ing media, and indus­tries I haven’t worked with before. My back­ground is real­ly in dig­i­tal mar­ket­ing so media is a new chan­nel that I can’t wait to sink my teeth into.

How do you like to spend your free time out­side of work?

I’m always with my dogs, usu­al­ly with one of them on my lap. When I’m not work­ing, I’m read­ing or writ­ing sci-fi, adding to my unhinged plant col­lec­tion, or tak­ing on a new paint­ing project. I also vol­un­teer my mar­ket­ing skills to help grow small busi­ness­es and non-prof­its that can’t afford tra­di­tion­al mar­ket­ing services.

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