Over the years, we’ve heard from clients and other organizations in our network that recruitment and hiring is a growing area of focus for communications teams, and that growing their brand awareness as an employer is a top priority. Currently, we’re seeing a big spike in those anecdotes and requests.
Even prior to the COVID-19 pandemic (which has brought its own set of recruitment and retention challenges), organizations of all sizes, locations and industries came to us struggling to attract candidates — from manufacturing to IT, installers to customer service support and beyond. The problem isn’t limited to companies outside of metropolitan areas, either – across the board, the labor market is becoming intensely competitive, meaning companies must find ways to authentically differentiate themselves and attract high-quality candidates.
Of course, on the other side of the coin is the fact that the pandemic has hit some individuals and companies hard. Some industries took a hit while others boomed, and while some employees found themselves busier than ever, others have been out of a job for a long time or have left the workforce due to changing childcare and schooling situations. As with any global-scale health crisis, a full recovery will take time. However, we are beginning to see hard-hit industries rebound, and employment rates are looking optimistic.
So, as things begin opening up and companies look to bolster their hiring efforts, how can HR and communications strategies work hand-in-hand to help find qualified candidates? We have a few suggestions:
- Your communications team or agency already knows your business’ unique value proposition and what makes it stand out. They can tailor messages to reach the right audience, at the right time, on the right channel, and help tease out great stories about your business from a work culture perspective.
- Testimonials from current employees go a long way to resonating with potential candidates. Communicators can help identify these stories and leverage them in ways you may not have expected.
- Similarly, individuals want to hear from company leadership now more than ever and see a company’s values in action. Highlighting executives’ thought leadership, as well as showcasing your company’s internal culture and community/philanthropic activities, across platforms can give candidates a glimpse of what the company stands for and how the company gives back.
- Workplace awards are a great way to bring HR and communications teams closer and have your business recognized for being an awesome place to work. Some of these award opportunities also include an employee survey, which can provide direct feedback from employees about why they like working for your company (as well as areas to continue improving).
Bellmont Partners believes that the best way to recruit candidates is to be an authentic, people-driven organization, and to share those qualities in your communications efforts.
If you anticipate needing help with recruitment communications and employer brand awareness, we’d love to learn more about how we could support your company culture, current openings and hiring needs with public relations. Drop us a line at firstname.lastname@example.org, and we’d be happy to set up a free consultation or brainstorm to get the discussion started.