If giv­en an hour, peo­ple can typ­i­cal­ly weave their way toward hit­ting most of their brand’s key mes­sages. It gets a lot hard­er when there’s only space for a cou­ple sen­tences on a web page, or if you have just a few min­utes with a jour­nal­ist, poten­tial client or investor. There can be so much...Read More

As we approach Earth Day, our team has a lot we could and want to say about sus­tain­abil­i­ty. But we had to check our­selves recent­ly, as we often do with our clients, ask­ing things like: What is our role in this con­ver­sa­tion? What’s appro­pri­ate for us to say? Why would our audi­ence care to hear...Read More

We all intu­itive­ly know the pow­er of a good sto­ry. It’s what makes us lean in at a par­ty, binge just *one* more episode, or scroll a lit­tle deep­er on someone’s social feed. As humans, we’re fas­ci­nat­ed by oth­er people’s lives and expe­ri­ences, whether dif­fer­ent or sim­i­lar to our own. As mar­keters and com­mu­ni­ca­tors, there’s...Read More

The past year and half have kept mar­keters and com­mu­ni­ca­tions pro­fes­sion­als on their toes. We’ve used or heard the “piv­ot” word ad nau­se­am. From our van­tage point, we’ve been impressed at the ways our clients and peers have adapt­ed, and seem­ing­ly not missed a beat in reach­ing and engag­ing their audi­ences, even using new chan­nels...Read More

Nav­i­gat­ing health­care is com­plex, and per­haps nev­er more intim­i­dat­ing or bur­den­some than the past cou­ple of years. The COVID-19 pan­dem­ic has swept the world with tragedy and immense pres­sure on our health­care sys­tems; men­tal health chal­lenges and ill­ness­es are on the rise; and the cost and com­plex­i­ty of nav­i­gat­ing the many options indi­vid­u­als and fam­i­lies...Read More

Cre­ativ­i­ty is a fun­ny lit­tle friend that can show up when you least expect it and, on days when we feel in a rut, can be elu­sive and hard to come by. Work­ing in a cre­ative field doesn’t guar­an­tee a free flow of ideas at all times. We have to find it, fos­ter it and...Read More

The speed at which things have changed in the past 13 months has kept many pro­fes­sion­als on their toes –which cer­tain­ly includes mar­ket­ing and com­mu­ni­ca­tion pro­fes­sion­als. We work with some incred­i­ble lead­ers, and it’s been inspir­ing to see them embrace changes, nav­i­gate chal­lenges and take dif­fer­ent approach­es than they set out to take before every­thing...Read More

One of the most press­ing ques­tions we’re all ask­ing our­selves right now in our com­mu­ni­ca­tions roles (not to men­tion in life) is, “When?”. Tim­ing that used to be clear and plans that used to be set, are no longer so. We’re see­ing com­mu­ni­ca­tions pro­fes­sion­als across indus­tries quick­ly adapt their mes­sag­ing, con­tent and PR strate­gies, align­ing...Read More

Bell­mont Part­ners is proud to add a new award to our shelf – a 2018 Gold­en ARC Award from the Ag Rela­tions Coun­cil – for our work last fall on a social media cam­paign on behalf of Mid­west Dairy. Mid­west Dairy was look­ing for a way to authen­ti­cal­ly con­nect con­sumers with dairy farm­ers’ sto­ries –...Read More

With a wave of new mar­ket­ing tools and an increas­ing­ly dig­i­tal land­scape, tra­di­tion­al mar­ket­ing strate­gies are evolv­ing to keep up. One pri­ma­ry exam­ple is tradeshows. Broad­ly speak­ing, it’s not enough just to show up with a booth or a table any­more. While events vary by indus­try and audi­ence, many com­pa­nies are notic­ing a change in...Read More