If giv­en an hour, peo­ple can typ­i­cal­ly weave their way toward hit­ting most of their brand’s key mes­sages. It gets a lot hard­er when there’s only space for a cou­ple sen­tences on a web page, or if you have just a few min­utes with a jour­nal­ist, poten­tial client or investor. There can be so much...Read More