It’s the largest and most innovative hunger-relief organization in the Midwest – but the public was uncertain of Second Harvest Heartland’s (SHH) role in helping to feed hungry Minnesotans. In 2016, the organization engaged Bellmont Partners to change that with a comprehensive public awareness campaign, including brand strategy, messaging, collaborative story-mining sessions, communications and social media strategy, and ongoing media relations, influencer outreach and strategic consulting.

Since 2016, Bellmont Partners led a widespread, multi-platform public awareness campaign in SHH’s service area. This included developing cohesive messaging and other internal resources for board members, staff and agency partners to easily and effectively tell the SHH story in a consistent, impactful way. We also conducted proactive and targeted media relations with print, broadcast and digital outlets to keep SHH in the news, engaging with key stakeholders on everything from new initiatives, a CEO transition and the opening of its new headquarters.

At every step, we worked closely with the organization’s leadership and marketing department to ensure that our collective work drove results, donations and funding.