People Incorporated, the Twin Cities' largest provider of community-based mental health services, embarked on an ongoing public awareness campaign to raise the profile of this vital organization as its 50th anniversary approached. The organization partnered with Bellmont Partners to create and launch the public awareness campaign, including branding, messaging, communications strategy and social media planning, as well as ongoing consulting and promotion via media relations, executive thought leadership, internal communications and more.
Collaborated with the CEO, executive team and marketing department on communications strategy and messaging.
Promoted the organization and its leadership through media relations, thought leadership, award entries, paid advertising consulting, social media strategy and more.
Consulted on fundraiser event elements, including collateral, influencer outreach, integration of social media, earned media and other tactics.