Bellmont Partners created an ongoing local and national PR strategy for Avenica (formerly GradStaff), a national entry-level recruiting firm. From generating dozens of strategic media placements to consulting on large-scale efforts including a website redesign and a rebranding initiative, our efforts have been credited as a critical driver of interest from both job seekers and hiring companies, as well as the rapid growth of Avenica.
Media Relations
Generated coverage from local and national consumer business outlets – from CNN Money to U.S. News and World Report – to raise the profile of Avenica leadership as experts on entry-level hiring and job searching.
Content Creation
Crafted engaging content for contributed articles and blog posts that captured Avenica’s tone and position in the marketplace.
Website Strategy
Oversaw a website redesign, from selecting a website development partner to collaborating on design choices and copywriting the new website.