RANDYS Worldwide, a leading supplier of automotive parts, engaged with Bellmont Partners to launch a public relations campaign focused on increasing local recruitment efforts for one of its brands, Zumbrota Drivetrain.
Based in a small town in Minnesota, Zumbrota Drivetrain was a longtime fixture in the community, but did not have a dedicated communications initiative to share announcements and news related to the company’s culture to attract new employees in a tight labor market.
In short order, Bellmont Partners kicked off a media relations campaign targeting local news outlets in the area with stories about Zumbrota Drivetrain including a fundraising event for a local charity, an employee car show hosted at the facility and its hiring initiative. In just four months, Zumbrota Drivetrain earned over 20 pieces of earned media coverage in key regional media.
Additionally, we engaged with local organizations like the City of Zumbrota, community festivals and school districts, to boost the company’s profile with jobseekers in order to build a pipeline of potential applicants looking for internships and entry-level positions.
As a result of this work, Zumbrota Drivetrain was highlighted in a success story on the city’s website, sponsored a table at two local community events, and sent a company representative to several career day events at the local high school and technical college. The company also joined a local chamber of commerce.
Finally, Bellmont Partners also developed a variety of content for social media and Zumbrota Drivetrain’s blog to help support recruitment efforts and boost SEO.
Media Relations
Increased awareness of Zumbrota Drivetrain among jobseekers with strategic local media coverage focused on company culture.
Community Engagement
Identified several opportunities to engage with the public, and potential applicants, via community events and festivals, the local chamber of commerce, and career days.
Content Creation
Developed web copy, blog posts and social media posts to boost SEO and highlight internal culture.
