DigiKey, the global leader and continuous innovator in the cutting-edge commerce distribution of electronic components and automation products worldwide, wanted to elevate their PR presence and brand recognition globally, especially in regions of desired growth including Europe and Asia. Bellmont Partners took a comprehensive strategic approach to share DigiKey’s thought leadership and communications with targeted global, national and local media, customers, supplier partners and the DigiKey community.

Since partnering with Bellmont Partners in 2019, more than 25 DigiKey subject matter experts have begun proactively sharing their insights and expertise to grow brand awareness and further establish credibility. Thanks in part to this aggressive thought leadership and media relations strategy, the $5.1 billion global distributor is poised for continued growth and new market expansion, building momentum off their 80% growth in revenue from 2021 through 2022.

We conduct ongoing strategic media outreach to promote, position and drive engagement with the DigiKey brand in local, national and international media in effort to tell DigiKey’s stories, as well as build and support their thought leadership in the electronics industry. We work closely with DigiKey’s subject matter experts to develop and coordinate in-depth content and interviews with leading business and trade media worldwide. By sharing compelling story ideas on industry trends and topics such as industrial automation, supply chain logistics, artificial intelligence (AI), sustainability, robotics, wireless and IoT technologies, we’re able to engage and build relationships with DigiKey’s audience of engineering, designing and procurement decision-makers.