DigiKey, the leader and continuous innovator in the high service distribution of electronic components and automation products worldwide wanted to elevate their PR presence and brand recognition globally, especially in regions of desired growth including Europe and Asia. Bellmont Partners took a comprehensive strategic approach to share DigiKey’s thought leadership and communications with targeted global, national and local media. Since partnering with Bellmont Partners in 2019, more than 20 DigiKey subject matter experts have begun proactively sharing their insights and expertise to grow brand awareness and further establish credibility. Thanks in part to this aggressive thought leadership and media relations strategy, the $4.7 billion global distributor is poised for continued growth and new market expansion, building momentum off their 64% growth in revenue in 2021.
We work closely with DigiKey’s subject matter experts to develop and coordinate in-depth content, interviews with leading national, trade and local media and compelling story ideas on industry trends and topics such as sensor technology and automation, supply chain logistics, artificial intelligence (AI), embedded technologies and more to engage DigiKey’s audience of engineering and procurement decision-makers.
Helped establish DigiKey’s subject matter experts as thought leaders in engineering, manufacturing and business publications worldwide by successfully pitching media, speaking and award opportunities.
Executed a European media tour of the company’s Thief River Falls, Minnesota, headquarters, resulting in significant ongoing coverage from several key editors, and ultimately 23% above market average revenue during a pandemic and significant economic recession.
Became a trusted partner to share significant company news and developments with the industry and local community, including exclusive supplier partnership announcements, award wins, crisis communications, messaging, internal communications and more.