DigiKey Logo

DigiKey, the global leader and continuous innovator in the cutting-edge commerce distribution of electronic components and automation products worldwide, wanted to elevate their PR presence and brand recognition globally, especially in regions of desired growth including Europe and Asia. Bellmont Partners took a comprehensive strategic approach to share DigiKey’s thought leadership and communications with targeted global, national and local media, customers, supplier partners and the DigiKey community.

Since partnering with Bellmont Partners in 2019, more than 25 DigiKey subject matter experts have begun proactively sharing their insights and expertise to grow brand awareness and further establish credibility. Thanks in part to this aggressive thought leadership and media relations strategy, the $5.1 billion global distributor is poised for continued growth and new market expansion, building momentum off their 80% growth in revenue from 2021 through 2022.

We conduct ongoing strategic media outreach to promote, position and drive engagement with the DigiKey brand in local, national and international media in effort to tell DigiKey’s stories, as well as build and support their thought leadership in the electronics industry. We work closely with DigiKey’s subject matter experts to develop and coordinate in-depth content and interviews with leading business and trade media worldwide. By sharing compelling story ideas on industry trends and topics such as industrial automation, supply chain logistics, artificial intelligence (AI), sustainability, robotics, wireless and IoT technologies, we’re able to engage and build relationships with DigiKey’s audience of engineering, designing and procurement decision-makers.

Thought Leadership

Helped establish DigiKey’s subject matter experts as thought leaders in engineering, manufacturing and business publications worldwide by successfully pitching media, podcast and award opportunities.

Media Tours

Executed multiple media tours for local, national and international media of the company’s Thief River Falls, Minnesota, headquarters, resulting in significant ongoing coverage from key editors around the globe, and ultimately 23% above market average revenue during a pandemic and significant economic recession.

Integrated Communications

Became a trusted partner to shape and share significant company news and developments with the industry and local community, including exclusive supplier partnership announcements, award wins, crisis communications, messaging, internal communications and more.

Trade Show Support

Delivered strategic trade show communications support before, during and after attendance at top events in the electronics and industrial automation industries that included messaging, media training, media interviews, media kits and assets, results analytics, and more.

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