Join us in welcoming the newest member of the Bellmont Partners team, Sara Grasmon! As the former Manager, Special Events & Promotions for the Kansas City Royals, Sara’s expertise and experience spans a wide range of marketing disciplines, including strategy development, event coordination, promotions, client service, media relations, community relations, social media, video production and writing. She sat down with our intern Alyssa Heitfeld to talk about her time in Major League Baseball and her past connection to both Minnesota and Bellmont Partners.
1. First of all, how did you get your start in the communications industry?
I always wanted to work in baseball. It kind of changed shapes as I went through college. I studied nutrition and dietetics for two and a half years, but I decided during my junior year that I didn’t want to do that every day. I realized I loved working with people and I liked writing. I began exploring other options, and I thought communications would be a really great way to get into the sports world. That was the goal, and I was going to do whatever it took to try and get there.
My first real professional experience was an internship in Minor League Baseball with the Kansas City T‑Bones. I’d participated in my college TV show and newspaper, but that summer down in Kansas City gave me an insight into a professional working environment and my first experience doing media relations for a baseball team. I did everything from statistics to writing game notes and game recaps to writing press releases to working with the visiting broadcasters’ media to doing anything else that needed to be done.
2. You worked with the Kansas City Royals prior to Bellmont Partners. Tell me about your time working in Major League Baseball.
I did two seasons with the Kansas City T‑Bones, one with the Single‑A Hagerstown Suns in Western Maryland, two with the Washington Nationals in D.C., and a little over four with the Kansas City Royals. It was a wild ride. The time in Kansas City went by so quickly, but it was amazing. It was a city filled with great people, a vibrant arts and entertainment culture, and a team that had a performance that you can’t even dream up.
3. What is your most memorable work experience?
My first full season was in 2014, when we made it to the World Series against San Francisco. We ended up losing in game seven, which was heartbreaking, but even that was beyond imaginable. In 2015, when we were able to go back and win it was unbelievable. There are people who have worked in baseball for 30 or 40 years who haven’t gone to post-season, let alone a World Series back-to-back years.
It’s one of those things where you can’t even describe the feelings you have in the moment, but it was something I’ll never forget. Between having my family come down for a couple different games to seeing 40,000 people in the stadium waving the rally towels you were responsible for developing, getting there, and distributing, and walking in the World Series parade. It’s going to be pretty tough to beat that any time in the near future in terms of excitement!
4. You did freelance work with Bellmont Partners several years ago. What makes you excited to rejoin the BP team?
This was an opportunity that felt right. In having some conversations with Jen and Brian, I let them know that I was thinking about moving back to Minnesota. I wanted to be closer to family again, and I really felt like I wanted to try something different than baseball to keep my career moving forward how I want to. It doesn’t mean I don’t get to be a baseball fan anymore, it’s just going to look a little bit different. I’m so excited to learn about different industries, use some different skills, and really just broaden my experience and work in this collaborative environment. That’s really what it boiled down to. I knew whatever I did next, I wanted to work for a company I believed in and with people who want to work together and encourage each other to be the best they can.
When I did my short stint with BP before, it was just Jen, Brian and Shelli. It’s been incredible, even from afar, to keep a pulse on everything that’s been happening. They’ve been growing, their team has been growing, and business has been growing, but it’s incredible to realize that they have some of the same clients. I helped with a Fuel Up to Play 60 Reward Summit back in 2010 at the Metrodome. It’s great seeing how events like that have evolved and changed and continued to grow! Like I said before, I’m really looking forward to being exposed to a variety of clients and being able to use my experience and skills to help with some of the new, exciting prospects that are now on the table.
5. You recently moved back to Minnesota. What are you most looking forward to about being back in your home state?
I’m really looking forward to exploring not just Minneapolis but the whole state. Over the past eight years, since I moved away, it’s been hard to really spend time in Minnesota that’s not with my family. I wanted to come back and see them, spend time at my home, and go up to the cabin that we rent for a week every year, but I haven’t really seen anything new. Now, as an adult, I’m able to go camping and hiking on the North Shore, check out all the local breweries and restaurants that I hear so many great things about, and get refamiliar with the things I grew up so close to but haven’t recently had the chance to explore!
We’re excited to welcome Sara to our team, and we know she’ll do great things here!