Bellmont Partners worked with Advance IT Minnesota (now the Minnesota State IT Center of Excellence) for several years to launch and promote the Minnesota Aspirations in Computing Awards, the state affiliate of the National Center for Women in Information Technology (NCWIT) Aspirations in Computing program.
We aimed to drive applications among high school students and increase sponsorships from corporate donors through an integrated campaign to reach students, parents, educators and potential sponsors.
The Minnesota Aspirations Awards program’s participation rates grew every year of our partnership, and our team secured multiple local TV segments, newspaper stories, blog post mentions, and social media posts about the awards program leading up to the application deadlines and during the event week.
Media Relations
The program’s results were outstanding. The planning committee attributes the program’s success to Bellmont Partners’ efforts. Media placements were generated on KARE-11 Saturday, the Pioneer Press, Clear Channel radio stations, websites, newspapers, and TV stations across the state.
Key Message Development
Bellmont Partners developed email marketing materials to reach educators and administrators throughout Minnesota. The Minnesota program saw the highest participation rate in the country among single-state first-year award programs.
Social Media Strategy
For several years, our team provided onsite, live social media management on the day of the event and grew the community’s social channels tremendously. We also ran Facebook Ad campaigns to target parents of high school-aged girls.
