Reporter at a desk made of ice


When Super Bowl 52 descended upon Minneapolis, Kaskaid Hospitality turned to Bellmont Partners to cut through the marketing noise on behalf of several of its properties, including CRAVE American Kitchen & Sushi Bar, which transformed its popular rooftop into an elaborate ice lounge and ice fishing experience, complete with frozen furniture, comfy ice houses and fishing experts.

Content Creation

Developed compelling content to tell the stories of Kaskaid Hospitality’s Twin Cities restaurants, event spaces and catering.

Media Relations

Worked closely with local, national and international media — from as far away as Germany — to cover the ice lounge.

Event Promotion

Leveraged a high-profile Super Bowl party to debut the company’s newest event space, Quincy Hall.