We’re proud to announce that Bellmont Partners took home two first-place trophies at the Minnesota PRSA Classics Awards last night and was named a Best of Show finalist. Our agency also received finalist nods in three other categories.
We won first place for our work with:
The Minnesota Firefighter Initiative (MnFIRE) in the Community Relations category. MnFIRE launched last year to unify and spark conversations among firefighters, their families, their communities and state policymakers alike regarding firefighter health, specifically cardiovascular disease, cancer and mental health. Our work included comprehensive branding efforts for the burgeoning initiative, including its name, logo, messaging and communications strategy and implementation. This work was also honored with a finalist nod for Best of Show.
People Incorporated’s Artability Art Show & Sale in the Special Events/Observances (Less Than Seven Days) category. Each year more than 100 Minnesota artists with a mental health diagnosis showcase more than 500 pieces of art, with 80 percent of proceeds going directly back to the artists. Bellmont Partners provided strategy, content and media relations support to help promote the Artability event and allow People Incorporated to tell its broader story.
And we were named finalists in three categories:
“Fueling Greatness from Farm to Finish Line” with Midwest Dairy in two categories, Social Content Series and Integrated Programs. Bellmont Partners created a social content series that followed North Dakota dairy farmers Andrew and Jennifer Holle as they trained for the Chicago Marathon. The campaign gave followers a behind-the-scenes look at how the Holles make health and wellness a priority in their busy family, sharing tips and inspiration to others who want to live a healthier and more active lifestyle. At the marathon, Bellmont Partners followed the husband-and-wife duo as they ran the 26.2-mile course, mapping their journey in real-time on Midwest Dairy’s social media platforms, as well as chronicling the journey through a series of blog posts and videos.
And in the Public Services category for the “Fill Another Table” initiative with Second Harvest Heartland. As one of the nation’s hunger-relief leaders, Second Harvest Heartland turned to Bellmont Partners to develop a high-profile campaign designed to help the organization reach its goal of providing 12 million meals over the Thanksgiving season. Our work with the “Fill Another Table” campaign included developing and implementing strategy, branding – including the name and iconic orange fork at the center of the campaign – content, partner tool kits and a robust media relations effort. The initiative raised funds to provide more than 13 million meals.
We’re delighted to be recognized for our work and grateful every day for the opportunity to partner with our outstanding clients. Congratulations to all the winners and finalists!