Bellmont Partners is excited to welcome Michelle Cook as a senior account executive. After spending six years in marketing and communications roles within the health and technology industries, Michelle brings a vast array of industry experience and knowledge to her role on the growing Bellmont Partners team and will be working on a variety of accounts within the agency. Previously, Michelle was the marketing manager for WELLBEATS, a B2B wellness content provider.
Officially joining Bellmont Partners in September, Michelle has already played a significant role on several of the agency’s key accounts, including the Midwest Dairy Council’s Fuel Up to Play 60 program. This past weekend, Michelle headed to Chicago to provide on-the-ground social media support for the client and team of Fuel Up to Play 60 runners at the Bank of America Chicago Marathon. The marathon was the culmination of a larger content marketing program the agency executed on behalf of Midwest Dairy, which followed North Dakota dairy farmers Andrew and Jennifer Holle as they trained for the marathon. Throughout the campaign, the Holles gave followers a behind-the-scenes look at how their busy family has made health and wellness a priority, as well as provided tips and inspiration to others who want to live a more healthy and active lifestyle. At the marathon, Michelle followed the husband-and-wife duo as they ran the 26.2-mile course, mapping their journey in real-time on Midwest Dairy’s Instagram, Facebook and Twitter accounts — which you can check out using the hashtag #HolleMarathonHustle.
Welcome to the team, Michelle, and thanks for the great contributions you’ve already made to the agency!