It’s the largest hunger-relief organization in the Midwest – but the public was uncertain of Second Harvest Heartland’s role in helping to feed hungry Minnesotans. The organization engaged Bellmont Partners to change that with a comprehensive public awareness campaign, including research, brand audience identification, brand strategy, messaging, collaborative story-mining sessions, advertising campaigns, communications and social media strategy, and ongoing media relations, influencer outreach and strategic consulting.

Developed and launched a public awareness campaign based on strategic analysis and prioritization, key message development and creative design, keeping Second Harvest Heartland top of mind in the media with timely news hooks.