Bellmont Partners Goes “Bold North” for the Big Game

With 5,800 media sched­uled to be in the Twin Cities to cov­er Super Bowl LII, and hun­dreds of thou­sands of addi­tion­al vis­i­tors expect­ed, the stakes are high for Min­neso­ta to show the world what it means to be the “Bold North.” At Bell­mont Part­ners, we couldn’t be more excit­ed to embrace the challenge.

After all, the expe­ri­ence includes many of our favorite things: events, fan acti­va­tion, the media and social media spot­lights on Min­neso­ta – and did we men­tion cus­tomized vir­tu­al real­i­ty? We’ve been busy for months on sev­er­al client projects, all rolling out in the days lead­ing up to the Big Game, including:

• Coor­di­nat­ing Mid­west Dairy’s Fuel Up To Play 60 pres­ence at the Super Bowl Experience
• Sup­port­ing Explore Min­neso­ta Tourism’s inter­ac­tive pop-up ’Sota Pop expe­ri­ence on Nicol­let Mall and media room at the Mall of America
• Pro­mot­ing CRAVE’s rooftop Ice Lounge and Ice Fish­ing Experience
• Build­ing aware­ness about Sec­ond Har­vest Heart­land and its role as ben­e­fi­cia­ry of the Taste of the NFL
• And, while tech­ni­cal­ly not Super Bowl-relat­ed, we can’t think of any­thing more “Bold North” than the Brain­erd Jaycees $150,000 Ice Fish­ing Extrav­a­gan­za, which took place this week­end on Gull Lake and raised $200,000 for local charities

With the event plan­ning, media preps and social media strate­gies behind us, we couldn’t be more excit­ed to be in imple­men­ta­tion mode as Super Bowl LII is fast approach­ing. We’re thrilled to high­light our cre­ative, inno­v­a­tive clients and help show the rest of the world all that the “Bold North” has to offer!