Weekly Roundup: Instagram Lands its First Big Ad Deal & More

Instagram’s first major ad deal is reportedly worth $100 million, but Facebook says that the number of ads we see in our Instagram feeds will remain “limited.” This week’s digital and social news also includes results from a recent study that examined how brands’ organic Facebook reach has been performing in the recent months since the changes in the Facebook News Feed Algorithm.

  • Instagram Lands its First Big Ad Deal – According to Ad Age, Instagram has landed an ad deal with Omnicom, a global advertising company, that’s worth $100 million in ad spend over the course of a year. 


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