Instagram’s first major ad deal is reportedly worth $100 million, but Facebook says that the number of ads we see in our Instagram feeds will remain “limited.” This week’s digital and social news also includes results from a recent study that examined how brands’ organic Facebook reach has been performing in the recent months since the changes in the Facebook News Feed Algorithm.
- Brands’ Organic Facebook Reach Has Plummeted Since October – A study this week found that the average reach that brands get for posts on Facebook without putting money behind them has crashed by just shy of 50 percent since October.
- Facebook Continues Redesign Rollout with New Look for Pages – The new look will be for both Page viewers and admins. The new design includes information about the brand or corporation in the left column and the right column contains the Page’s timeline.
- Instagram Lands its First Big Ad Deal – According to Ad Age, Instagram has landed an ad deal with Omnicom, a global advertising company, that’s worth $100 million in ad spend over the course of a year.
- How to Bridge the Gap Between Online and Offline Marketing – A look at how social media is the bridge for many companies between their online and offline marketing.