“The Choo Choo Bob Show” Taps Bellmont Partners to Coordinate Digital Strategy and Social Media
Holy smokestacks! “The Choo Choo Bob Show,” a live-action children’s television show produced in St. Paul, has selected Prior Lake-based Bellmont Partners Public Relations to coordinate its digital strategy and social media efforts.
“Bellmont has been an instrumental partner in establishing a social media presence for ‘The Choo Choo Bob Show,’ helping us reach more fans and bring more viewers to our fabulous show about trains,” says producer Bob Medcraft. “Bellmont immediately ‘got us’ and developed a plan and content that enhances our brand.”
In addition to developing ongoing digital strategy, Bellmont Partners works with “The Choo Choo Bob Show” to develop content for and manage its Facebook and Twitter presences.
“The show is a natural fit for social media, with a zany cast of talented local actors, guest appearances by indie musicians, and a growing fan base of train enthusiasts of all ages,” says Bridget Nelson Monroe, Bellmont Partners’ director of digital & social media. “We’re eager to engage with fans online as the show gets off the ground.”
“The Choo Choo Bob Show” airs in six Midwestern markets, including Minneapolis/St. Paul (on KSTC-45), Duluth, Minn./Superior, Wisc. (KBJR-6), Fargo, N.D./Moorhead, Minn. (KVLY-11), Bismarck, N.D./Mandan, N.D. (KFYR-5), Sioux Falls, S.D. (KDLT-46), and Mankato, Minn. (KEYC-12).
The show features main character Choo Choo Bob, who hangs out at his clubhouse with his best friend Richard W. Kornbelt and other pals, including Engineer Emily, Engineer Paul, Ticket Agent CeeCee, Conductor Dave and Charlie Rat. Together, the gang learns about trains and has all kinds of adventures. The show features trips to Tinyland, visits to real working railroads across the United States, questions from kids, musical guests and mischievous puppets. Forty-six shows have already been filmed for broadcast.