For the seventh year, the Bellmont Partners team took to the Minnesota State Fair to help the Midwest Dairy Association with all things milk-, cheese-, yogurt- and butter-related.
Especially when the temperature hits 97 degrees, it’s pretty great to be representing one of the coolest attractions at the fair.
From the moment Polk County’s MarJenna McWilliam was named the 60th Princess Kay of the Milky Way on Wednesday, Aug. 21, there was plenty of, um, moomentum until the State Fair wrapped up on Sept. 2.
After spending her first day as Princess Kay being carved in the Dairy Building’s Butter Booth, MarJenna began her reign as the official goodwill ambassador for Minnesota’s nearly 4,000 dairy farmers. In the coming year, she will travel across the state educating students about the Minnesota dairy industry and making public appearances at promotions and events, all while finishing her degree at North Dakota State University.
MarJenna spoke with all four Twin Cities TV stations multiple times throughout the fair, and was also featured in the Pioneer Press, Star Tribune and newspapers from around the state. In addition to print and TV interviews, MarJenna had the opportunity to judge a buttercarving competition and make smoothies on KARE 11, and also pair State Fair food with malts from the Dairy Goodness Bar on Twin Cities Live.
Aside from the Princess Kay competition and the butter sculpting (there are 12 butter sculptures carved during the run of the fair, one for each finalist in the Princess Kay competition), The Midwest Dairy Association also operates the All-You-Can-Drink Milk Stand, where fairgoers can meet Minnesota dairy farmers and buy a bottomless glass of milk for just $1, as well as the Dairy Goodness Bar in the Dairy Building, which sells upwards of 100,000 malts during the fair, in addition to other dairy snacks.
Throughout the fair, the Bellmont Partners team coordinated nearly 50 interviews, and recorded nearly 400 stories about dairy at the fair, including those of Princess Kay as well as local news anchors and reporters visiting Midwest Dairy’s various attractions. We even got a visit from Andrew Zimmern’s show, Bizarre Foods!
In the end, we would have to say one of the highlights was seeing a full-page cow wearing a crown grace the cover of the Pioneer Press’ Minnesota State Fair Special Section.
Just 345 days until next year’s fair!