COVID-19 has changed everyone – and the impact will ripple through our country for months, years and beyond. As organizations and leaders from every industry navigate the new normal, communicating frequently and authentically will be more important than ever before. At the same time, how we deliver those messages is changing as well.
While the circumstances are not ideal, of course, we firmly believe that the coronavirus crisis will push leaders and communications professionals to quickly innovate and cut through the noise to deliver the information people need, when they need it, and to do so in ways we couldn’t have imagined a few months ago.
Since the COVID-19 pandemic began to impact businesses across the country, the Bellmont Partners team has mobilized around numerous crisis communications and non-crisis projects, most addressing the unique challenges the outbreak has sparked, and spanning nearly every communications discipline.
Wordplay Book Festival has quickly shifted from an in-person local event to a series of virtual, national events, and we've shared their story with local, regional and national media along the way to spread the word about the new, unique opportunities for book lovers.
We are telling the stories of many businesses who have pivoted their business model since the coronavirus hit, and can help you re-work your messaging and communications strategy to share your pivot as well.
Digi-Key Electronics distributes electronic components for many critical medical equipment items, and is assisting with several ventilator productions, including a partnership with the University of Minnesota, and fixing and connecting supply chain issues so that necessary components can get to the right engineers as quickly as possible.
We’ve been working closely with several companies on the front lines of the coronavirus pandemic with a variety of strategies and implementation, from messaging to crisis communications to quick-turn, outside-the-box solutions for new challenges. We’ve also been helping many other organizations – representing nearly every industry – whose operations have been impacted at different levels navigate this new world.
We worked with Second Harvest Heartland to develop this one-pager to share with stakeholders and prospective donors the various Minnesota Central Kitchen needs, including financial, food and supply donations. It is also being used as a recruitment tool for new restaurants and commercial kitchen participants. Click the image or HERE to see the full PDF.
We can quickly help brainstorm, gut-check and offer new perspective through our external lens, as well as help you develop and implement crisis and non-crisis messaging and plans.
We develop content for internal and external audiences across nearly every communications discipline, including emails, articles, websites, sales materials, videos, podcasts, newsletters, news releases, blog posts, social media content, communications toolkits for partners and more.
Nonin Medical, the world leader in innovating and manufacturing pulse oximetry systems, is providing essential technology used on the front lines of treating critically ill patients with COVID-19, as well as during recovery and aftercare, ensuring patient oxygen levels have returned to healthy levels. Bellmont Partners is working with Nonin to share the important work they’re doing that’s helping medical professionals and patients around the world through video, and local and national media outreach.
We can assist with media relations, media training, social media strategy and community management along with plans for engaging internal audiences.
We can support C-suite communications, from internal communications to external thought leadership, to an increased executive social media presence to developing presentations for boards and investors on what’s next.
We monitor, measure, assess and report.
In mid-March, we worked with Twin Cities Live to be on location from the Second Harvest Heartland headquarters and share the story about how the organization is meeting the needs of our hungry neighbors - and what they will need from the community to continue this imperative work.
We can help think through the strategy and tactics for communicating a postponement, ways to stay engaged with your organization, and even help conceptualize and produce alternate options, such as hosting a virtual event.
We’ve helped companies launch newsletters and podcasts, developed white papers and ebooks and put tools like Facebook Live into action – and we can help you produce those critical elements remotely as well, for however long social distancing lasts.
If you’re stretched thin and simply need some help getting the work done, we’re here for you, no matter how large or small the project, and whether it’s for a few days or a few months.
If you just want to talk through a situation, we’re always happy to schedule a no-cost, no-obligation discussion. We're working to do what we can to help our communities in this time of need.
As this pandemic continues to play out, our team is sharing communications trends, tips and techniques on our blog and in our newsletter, as well as examples of organizations who are responding to this new situation with innovative thinking, optimism and grace.