5 Questions with Maggie LaMaack


Maggie LaMaack enjoying the Bellmont Partners balcony.

While she wouldn’t admit it herself, Bellmont Partners Account Executive Maggie LaMaack is kind of a big deal. Not only is Maggie a rock star at her day job, but in her spare time she also writes for City Pages (did you see her most recent cover story?) and was just named the new editor of l’etoile’s LOL/OMG blog. We sat down with Maggie to talk about how she got her start in PR and what role social media has played in both that journey and her more recent freelancing adventures.

How did you get started in PR?

It was kind of an accident. I originally went to the University of Minnesota with grand ideas about becoming Anna Wintour. After several classes and an internship in fashion in London, I realized that not-so-nice world was not for me. I did a lot of communications internships in college and landed at my first agency right after graduation. I loved how it allowed me to be creative and work on several projects at once, and I haven’t looked back since.

How has social media played a role in your day job and freelancing?

I started writing for l’etoile and LOL/OMG about a year and a half ago, and in that time I have met a ton of people completely over the Internet. It is amazing to think of all of the opportunities just being active on social media can provide a person — I was offered my first cover story by City Pages completely over Twitter! That was one of the craziest things that has ever happened to me.

What I like about Twitter is that it not only keeps me informed, but also allows people to share opinions and learn from each other. Plus it is great for connecting with people that are funny and smart. I also run our Bellmont Twitter account, which is very different from my personal one. It’s a great way to stay in touch with what is happening in the local PR industry, and keep up with what is going on nationally as well.

It’s graduation season. What advice do you have for recent grads?

Be yourself. I went to so many job interviews trying to act like the person I thought the company wanted, and I slowly learned that you aren’t doing anyone any favors by playing a role. Everyone at Bellmont Partners is super different, but it helps us see different perspectives and come up with awesome ideas. We have a pretty interesting crew here, and it makes coming to work fun!

What is your most memorable work experience?

I have to say that being backstage at last year’s Internet Cat Video Festival as the guest of a client was one of the most surreal and ridiculous things that has ever happened to me. There was a greenroom for cats!

What will you do with your newfound power as editor of LOL/OMG?

We have some new writers that have great ideas, and I am so excited to be working with them! One new thing we are doing is called #MSPstream, and it will compile the music everyone is listening to each week — as well as bands that are in town — and post it on the site in a Spotify and Rdio playlist. I think it is going to be very cool.

Thanks for answering our questions, Maggie! You can follow Maggie on Twitter at @MaggieLaMaack. She’s also the main voice behind Bellmont Partner’s Twitter account, so follow her there, too: @BellmontPR.

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